what is a logo and what makes it good?

Learning how to make a logo from scratch is a challenge, but with the help of these logo guidelines and the tools at your disposal, such as Placeit's logo maker and Envato Elements' ready-made templates, you'll never have to think about how to come up with a good logo design again. Most companies that use an abstract or illustrative symbol tend to combine their chosen symbol with a font-based logo that makes their logo much easier to remember, especially in the early days before their logo is recognisable on its own.

what is a logo and what makes it good?

Learning how to make a logo from scratch is a challenge, but with the help of these logo guidelines and the tools at your disposal, such as Placeit's logo maker and Envato Elements' ready-made templates, you'll never have to think about how to come up with a good logo design again. Most companies that use an abstract or illustrative symbol tend to combine their chosen symbol with a font-based logo that makes their logo much easier to remember, especially in the early days before their logo is recognisable on its own. I'm going to give you my top logo making tips with examples of good logo design from Placeit Logo Maker, so you understand both theoretically and visually what makes a good logo. Stephanie Mitchell Fitness' Instagram feed uses her logo consistently on her posts and has a great logo on the back wall of her studio to make it a consistent and recognisable visual across all of her social media.

With the unveiling of Slack's new logo, which has been getting a lot of buzz, I decided to expose some of the qualities of a great logo that no one is talking about. Of course, logo design is only a small subset of branding, but the logo or brand is still the centrepiece of most branding schemes. Now that we have seen the seven attributes of good logo design, let's look at how to make a good logo. But apart from its ubiquitous nature, how can you give a logo the best possible chance of achieving similar status? There are universal traits in all successful logo projects, and here I have outlined a few to help improve the quality of the brands you create.

It should be noted that this is not an exhaustive list of tips for creating a logo, but I have found that these logo guidelines make it easier for beginners to design their own logos and go from not knowing where to start to having a finished design. Now you can customise your logo template as much or as little as you like, based on the adjectives and colours you have identified in Clarifying Your Logo Design Ideas. Best of all, while designing your logo, you can make use of the state-of-the-art mock-up tool at the bottom of the page, which shows your logo in a number of real-life scenarios. For example, I found this logo template that could be used as an alternative to the logo I designed for the clothing business example mentioned above.

Stephanie Mitchell Fitness is maximising the utility of her logo by creating products that appeal to her ideal customers and is building a vibrant and vocal tribe of advocates, fans and customers.

Aleah Ouellet
Aleah Ouellet

Devoted internet practitioner. Hardcore web ninja. Typical tv evangelist. Unapologetic internet fan. Friendly organizer.