which colours and fonts to choose for your company logo design?

Blue denotes authority, integrity, intelligence, peace and loyalty. If you sell a service and not a product, you should consider using this colour.

which colours and fonts to choose for your company logo design?

Blue denotes authority, integrity, intelligence, peace and loyalty. If you sell a service and not a product, you should consider using this colour. Also, if your service is aimed at other businesses, blue is appropriate. Green Green denotes growth, optimism, nature, relaxation and youth.

These are some of the reasons why many innovative and fresh companies choose it for their logo design. It is also often associated with recycling and the environment. Colour is one of the most important decisions a company makes in determining its identity. There is a kind of psychology behind logo design.

Choosing the right colour is not an easy decision; in the redesign of our logo and brand, there were many disputes and opposing opinions before we finally decided on blue and orange. When combining different typefaces in a logo design, you have to make sure that they complement each other. There are thousands of typefaces, which is why we have compiled this list of the most notable and revolutionary typefaces of all time. Logos help create brand recognition and give a visual face to your company, but seemingly insignificant details like colours and typefaces can have just as big an impact.

Many of these typefaces are dazzling in their own right, but don't forget that they are also a great way to get inspiration for your logo design. The Logo Company studied the colours of a handful of companies' logos and the sentiments they represent. Serif logo fonts have decorative "feet" at the ends of each letterform and evoke a polished, classic feel. Serif logo fonts are bolder and louder, with large letterforms designed to be seen from a great distance.

Scripted logo fonts are both formal and informal typefaces that have the loops and flourishes of handwriting. Sans serif logo fonts lack the "feet" at the ends of each letterform and are considered more modern than their serif counterparts. Choose this typeface to add a rustic complement to a traditional, high-contrast logo design. There are several font types or font families to choose from, each telling a different brand story.

Choosing the right colours for your logo can highlight your company's strengths and help you attract the right customers. The brand personality traits that appeal to your target customer are an important consideration when choosing logo colours. If your brand has an international reach - as many do today - you should be aware of the symbolic meanings your logo colours can have when viewed in other cultures.

Aleah Ouellet
Aleah Ouellet

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