Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, builds brand loyalty and is what your audience expects. As things stand, companies have about 2 seconds to convince potential customers that their products are worthy of consideration. Dare to be different with your logo, because your company logo tells consumers why your business is unique. There may be 50 other coffee shops in your town, but yours is the only one that is committed to sustainability, and your green and earthy logo conveys that message.
The purpose of a logo is to make a company instantly recognisable to the consumer. Essentially, logos are the "face" of a company. Therefore, it is important to ensure that the "face" of your company makes a positive impression on your customers and prospects. A logo can be described as the face of a company.
It is often the first thing a potential customer notices about your company. A logo is much more than just an image; it is a point of recognition for customers and an important foundation for your company's brand. It is often said that customers form an opinion about a company in a matter of seconds. A well-designed logo is an easy way to convey to potential customers that your company is professional, trustworthy and offers quality products or services.
Through the colour, typefaces and design of the logo, the personality of the company is conveyed, just as the attire you wear conveys who you are. However, I then questioned my answer and asked: why, why do you need a logo? Upon further reflection, I don't believe that you need a logo to have a successful business, but I do believe that people expect some sort of logo and that people enjoy a well-crafted logo. If your business does not yet have a logo, or even has one but needs changes or improvements, visit FreeLogoServices to find the best logo design for your business. Think of a poorly designed logo (or lack of logo) as the equivalent of turning up to an important meeting in your pyjamas; it's not going to make a good impression (or get the business).
Hannah, if you want the logo to represent the company, then yes, a well-designed logo can make a difference. The Swirl Frozen Yogurt logo leaves no doubt about the product the company sells, while the Noble Pillow logo highlights the company name and communicates that this pillow brand is worthy of royalty. If you have developed your brand message and successfully linked it to your logo, everything you do and create is associated with the logo and the brand. While many small businesses think their brand is going to be the next Coca Cola or McDonalds, in reality, when you are starting out with the logo, one of the most important features is that the text of the company name is clear and easy to read from a distance, as it may appear on vehicle signage, building signage, billboards or somewhere else where the logo will be seen from a distance.
If you have a large portfolio of great looking logo design examples, you can be more confident in your ability to design a great logo. A logo style guide will allow you to do just that, setting guidelines for how your employees or third party companies use the logo in their specific projects. You may want to think about things such as how you want your business to be seen, or what kind of message you would want to put out of your business if someone were to look at your site, business card, or logo without even meeting or talking to you first and then have something created that represents that.