A well-designed logo builds trust and makes people stay. It tells potential customers who you are, what you do and how it benefits them. It communicates to people who have no prior knowledge or experience with your business that you do a great job. The right logo says it all without saying a word.
It connotes feelings of honour, trust, pride, excellence and integrity. It conveys a set of virtues and a set of values without the need for pages of text or a team of copywriters. It evokes a sense of connection between a brand and consumers. It establishes a link between a company and its community of fans, friends, critics, allies and champions.
It is the realisation of a partnership between a business owner and a graphic designer, whose collaboration is an act of communication and whose final design is the result of discussions about what the logo should do. Good logos are essential for a company, as they establish the brand in a way that resonates with its customers. Imagery and symbolism offer a lot of creative freedom in logo design, as can be seen in this winning logo design from a crowdspring logo design project for Bither Braun Studios. Later, the unique Nike stripe became the company logo, and this logo has become the signature logo for the entire Nike sportswear brand.
Through the colour, typefaces of the company logo and the design of the logo, the personality of your business is portrayed, just as the attire you wear conveys who you are. If your company doesn't have a logo yet, or even has one but needs changes or improvements, visit FreeLogoServices to find the best logo design for your business. Dare to be different with your logo, because your company logo tells consumers why your business is unique. Without a reputable logo, there is no real business, so although a logo may act as a small aspect of your company's daily operations, they are still an important part.
The Swirl Frozen Yogurt logo leaves no doubt about the product the company sells, while the Noble Pillow logo highlights the company name and communicates that this pillow brand is worthy of royalty. If you have developed your brand message and successfully linked it to your logo, everything you do and create is associated with the logo and the brand. And if you see a person across the street drinking a coffee from a cup with a green logo on the wrapper, chances are you'll assume it's a Starbucks coffee, even if you can't clearly see the logo. Whether it's a character like the Yeti from the Yetito logo or the glyph symbol from the Google Chrome logo, images and symbols are a powerful way to convey your message visually.
You can see a good example of this in one of the logo designs proposed in Blue Ladder Studio's logo design project on crowdspring. We love this logo design in the Let It Beet fast food restaurant logo design project on crowdspring.