A poorly designed logo can put a company through a very costly rebranding process. Having a professionally designed logo may cost a few thousand dollars at first, but having to replace a poorly designed logo over years of a company's life will cost tens of thousands to millions of dollars. A logo is an essential part of any brand identity: it is often the first thing a potential customer sees, and it is essential to use a logo that stands out from the competition. As with all business expenses, the cost of logo design must be weighed against the quality and value that will be achieved.
Depending on who you choose to work with and how big your business is, will determine the cost of your logo design. My intention is to give you a breakdown of the cost of logo design, before you hire for your project. Whether you plan to hire a designer or a design agency, there are pros and cons to hiring each. Logo design is a creative service and therefore a custom logo design does not come with a price tag.
Of course, the quality of your logo will reflect the price - It's like Walmart vs. There are many different logo design service providers - that's why the price range for your logo can vary greatly. There are many factors when pricing a logo. There is a lot of risk involved, because the logo is the most exposed visual element of your business.
Your logo is at the centre of all your company's communications, it is so simple and small and yet it has to contain everything. Combining the stability of flat rate pricing with a wide range of design options for your logos, a logo design contest commissions multiple design ideas from a global community of designers, offering you dozens of unique ideas for your company logo. And when you hear about an extremely expensive logo design project, you might think that any company paying a designer tens of thousands of dollars to design a logo is just plain silly. Logo design prices can vary, for example, the price of a logo design depends on the quality and who created it.
And if you ever find one, it only means that they treat the design as a commodity, which is fundamentally wrong because according to the principles of logo design, logos should be timeless and unique. I feel the same way about competitive logo design sites like 99designs as I do about hiring a student or holding a public competition for your logo design. But how much should a logo design cost? As with all business expenses, you have to weigh the cost of the logo design against the quality and value you will get. So if you don't go with a competitor-based logo design site (and I hope you don't), how do you find a graphic designer with experience in logo design? Hiring a professional designer or design firm helps ensure that your final logo design will be distinctive and communicate your brand message.
In fact, the logo design process requires a combination of research, strategic thinking, design excellence and project management skills. An expensive logo design involves a great deal of creativity that has been honed and refined through a continuous process of improvement. Keep in mind that whichever path you end up taking, it is important to find a logo design agency or designer that fits your communication style, your desired design aesthetic and, of course, your budget. The logo design process is not a quick 5-minute job, so a professional logo will take longer and, of course, cost you more.