Why should you never centre or right align your logo?

Many designers assume that aligning your website logo in the centre or to the right will make your brand more memorable. However, placing the logo not on the left, but in the centre, for example, is a way to differentiate the brand.

Why should you never centre or right align your logo?

Many designers assume that aligning your website logo in the centre or to the right will make your brand more memorable. However, placing the logo not on the left, but in the centre, for example, is a way to differentiate the brand. Mobile designs often use the top left corner to display a menu icon and move the logo to the centre of the screen. Centred, symmetrical and artistic websites can also take advantage of the centred logo, where everything revolves around balance and the logo appears intentionally placed in an eye-catching design.

Comparing the steps users take on sites with the logo on the left versus sites with the logo centred illustrates how painful this process can be. Placing the logo on the left gives you more visual eyeballs, allowing more users to remember your brand. While it is obvious that user experience is the reason most websites display their logo on the left, sometimes this convention can be broken, as long as there is a good reason for it. Historically, print newspaper designs displayed their logo large and centred; people are used to associating this type of design with respected news sources.

If your page is simple, with very few elements and a clear focus on other elements on the page, a centred logo could work. If you want to break convention and have your logo centred on your website, it is very important to ensure that it is paired with a clear and simple menu, or with a header that includes an obvious HOME link to ensure a more optimised user experience. For example, we have already reported that right-aligned logos harm brand recall, based on a comparison of how likely users are to remember brand names when the logo is on the left. Displaying a logo in the top left corner of a web page is probably the most common design pattern of all time.

Aleah Ouellet
Aleah Ouellet

Devoted internet practitioner. Hardcore web ninja. Typical tv evangelist. Unapologetic internet fan. Friendly organizer.